← All workCase 03
FAB — 2026Client — FABYear — 2026Art Direction · Campaign
FAB'S UK OPENING —
The brief
The real brief will go here — send it over and I'll drop it in.
- Client
- FAB
- Year
- 2026
The idea
To celebrate FAB's opening in the UK, we brought together Arab heritage and British culture through a distinctive visual identity. Inspired by the artistry of Arabic calligraphy, we created a series of designs that bridge both worlds, brought to life across in-branch screens, fame walls, and posters.
Key visuals
