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Cofique — 2026

Client — CofiqueYear — 2026Art Direction · Campaign
Cofique — Own the Night, key visual
 

Every night shift has a story. We made instant coffee feel like contraband.

The brief

Cofique is a Saudi ready-to-drink coffee brand bringing energy, convenience, and personality to everyday moments. In a crowded coffee market, the challenge was to own the night, moving beyond late-night energy to become a meaningful part of Saudi youth culture.

Client
Cofique
Year
2026
Scope
Campaign · Key visuals · Film

The idea

By day, we play the roles the world expects. By night, our true passions come alive. Cofique owns the night by fueling the side of us the world rarely sees. More than coffee, it's the companion that knows who we really are.

The film

The Night Owners.

Key visuals

Key visual 01
Key visual 01
Key visual 02
Key visual 02
Key visual 03
Key visual 03
Key visual 04
Key visual 04

Team

  • Senior Art Director — Cybelle Asmar
  • Designer — Helene Matta
  • Copy Writer — Omar Eidhah
  • Creative Assistant — Islam Bedair
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