Over a decade turning bold ideas into compelling visual stories. Rooted in photography and filmmaking, I bring a cinematic eye, strategic mindset and instinct for storytelling to every project. Beyond the work — animal rescuer and Red Cross volunteer.
01 Selected experience
APR 2024 — PRESENT
Leo Burnett MEA
Senior Art Director · Lebanon
—Lead creative direction and visual storytelling across integrated brand campaigns.
—Translate strategic briefs into distinctive concepts aligned with Saudia's brand.
—Direct visual approaches for film, photography, social and advertising.
—Guide multidisciplinary teams from concept to final delivery.
APR 2023 — SEP 2026
Caffeine Coffee Roaster
Freelance Art Director · Lebanon
—Art directed campaigns, social content and brand communication.
—Directed lifestyle & product photography and video production.
—Built a consistent visual language across digital and physical touchpoints.
JUN 2018 — JUL 2023
Digital Echoes
Art Director · Lebanon
—Led a team of 7 designers, illustrators and copywriters.
—Oversaw a Cannes Festival award-winning project — Best Poster (Athens) & Best Audience Choice.
—Developed brand guidelines and mentored team members.
02 Earlier chapters
PublicisFreelance Art DirectorMar — Jun 2023
Athena Group of CompaniesGraphic DesignerJul — Oct 2021
mindwhiskFreelance DesignerJul — Oct 2018
Young Urban ProfessionalsGraphic DesignerNov 2017 — Jun 2018
Lebanon SolutionsFreelance Graphic DesignerSep — Oct 2017
Lebanese Red CrossPublic RelationsJul 2013 — Nov 2016
C2C, Club des ClownsEvent PlannerJun 2014 — Sep 2016